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“Collaborative Consumption” is used to describe an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed from the mass production and over consuming. It has proven it by being picked as TIME’s top 10 most influential idea which can be changed the world. That could be peer to peer marketplaces such as social lending, peer-to-peer travel and car sharing. Collaborative Consumption is disrupting outdated modes of business and reinventing not just what people consume but how they consume it.

Interpersonal exchange services are already used by online content providers but that offline interpersonal exchange services for house, car, book. clothes were only accepted when large online vendor company brokered a deal. However, nowadays the deal is possible based on is spreading due to the recent advance in IT especially social network services.